Description
Business Strategies for Personal Trainers provides a blueprint for developing your business skills and refining your sales abilities so you can strengthen and expand your fitness business. You’ll get actionable steps to help you clearly position yourself and your brand in the fitness industry, identify who you serve, determine precisely what you offer, and understand potential avenues to scale and grow your business. Starting with your why and your coaching style, you’ll next develop buyer personas and determine your ideal client. You’ll learn how to align yourself and your offerings with where you want to grow, get key learnings on how to determine pricing and create sustainable income streams, and make smarter decisions that drive long-term success in your fitness career.
Learning objectives
- Illustrate buyer personas to define target audiences and ideal client profiles.
- Evaluate key business variables, including location, delivery methods, and service offerings.
- Explain methods for creating scalable content and revenue-generating offerings.
- Design a foundational marketing and client experience strategy to attract, engage, and retain target clients.
Audiences
Certified personal trainers, strength and conditioning coaches, and small-group fitness instructors.Course content
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Video • 44 mins -
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