Description
In Using Technology to Elevate Client Results, you’ll learn to identify ways to use technology to build stronger connections, personalize every step of the client journey, and improve client retention by keeping them engaged wherever they are. Presenter Steven A. Trotter provides guidance on mapping the three phases of the client journey and explains the emotional needs of a client in each phase. You’ll then examine a variety of technology touchpoints and explore how technology will enhance the human experience for you and your client. You’ll get a step-by-step guide into building your client engagement strategy that will leverage technology, and you’ll understand the keys to success in improving client retention and boosting your business.
Learning objectives
- Name the phases in the client journey, and identify at least three types of technology that enhance the client experience at key touchpoints.
- Evaluate how digital tools can support communication, programming, behavior change, and accountability.
- Design a client engagement strategy that leverages technology to improve retention and results.
Audiences
Certified personal trainers, strength and conditioning coaches, and small-group fitness instructors.Course content
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Video • 33 mins -
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